We are ADVANCE, under the brand of Affinity to provide customers a super-premium veterinary pet-food brand with more than 25 years of experience developing and researching innovative and scientifically proven formulas designed to care for the health and wellbeing of all dogs and cats.

Our commitment is to provide pet parents with the highest quality nutrition and the right solutions for their pets’ specific health needs. That is why we empower them through a wide range of high performing pet-food products and engage with them to bring them the vets’ advice they need in a close, helpful and understandable manner.