Updated 21 Apr 2026
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Concept for Life Adult Beauty Dry Review
Dog types
Pet dogs
Breed sizes
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages
From 12 months to old age
Pack sizes
400g & 3kg bags
RRP
3kg bags = £21.49
rating
47%
Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on an as fed basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:
This product has not been awarded the clear labelling logo because It is difficult to tell exactly what is in this food due to a lack of labelling clarity..
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
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Nutrition
Composition
Mixing Bowl:
36.3% Chicken Protein (Partly Dried and Hydrolysed), 23.7% Rice, 14% Fresh Chicken Meat, Poultry Fat, 3.8% Lignocellulose, 3.5% Dried Beet Pulp, 2% Linseed, 1.1% Salmon Oil, Dried Brewer's Yeast, 0.7% Sunflower Oil, Sodium Chloride, Potassium Chloride, Dried Egg, 0.2% Borage Oil, 0.2% Chicory Inulin, 0.1% Algae Meal, 0.1% Psyllium Husks, 0.02% Dried Yucca Schidigera.
As fed (BETA):
Nutritional additives (per kg)
Vitamin a 16000 Iu, Vitamin D3 1600 Iu, Vitamin E 400 Iu, Vitamin C 350mg, Vitamin B1 40mg, Vitamin B2 40mg, Vitamin B6/pyridoxine Hydrochloride 60mg, Vitamin B12 60mcg, Niacin 350mg, Calcium D-Pantothenate 120mg, Folic Acid 12.0mg, Biotin 2200mcg, Choline Chloride 3300mg, Taurine 2500mg, Dl-Methionine (Technically Pure) 3000mg, Copper (Copper II Sulphate Pentahydrate) 15mg, Zinc (Zinc Sulphate, Monohydrate) 120mg, Iron (Iron II Sulphate Monohydrate) 250mg, Manganese (Manganese II Sulphate, Monohydrate) 35mg, Iodine (Calcium Iodate, Anhydrous) 2.5mg, Selenium (Sodium Selenite) 0.4mg.
Typical Analysis
Energy
413.0 kcal/100g
Technological additives
Dry weight nutrients
- Above average
- Average
- Below average
* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.
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Concept For Life - company information
Company info
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Name:
Matina -
HQ:
Germany
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Brands:
Manufacturer's product description
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Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
Information in italics is not usually avaialble on the ingredients list but has been provided to us by the manufacturer to help with our ratings.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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46.96 out of 100 - Average
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:Germany
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Update history:
| Date | Change |
|---|---|
| 10 Feb 2026 | Product listing added |
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